Suppose you’re a fledgling business. You may be a party organiser, a publicist, or a florist. Striking out on your own can be a daunting task, but it need not be. In this day and age it has become possible, and perhaps even easier, to forge useful contacts through business networking that are made with connections you can trust.
Networking used to be tedious. You had to keep going to events, had to advertise, and had to meet with customers face to face. Although being personable will help in the long run, it would be a shame to not utilise the many modern developments that have happened since then. The way that businesses are being run are now changing, so in order to grow your brand, it is crucial to develop an online presence.
Here are some ways where you can utilise technology in your chosen business networking endeavour.
Social Media is your Friend
Creating a social media account is a form of networking, already! Fear not, technophobes – the wave of the future is here, and it’s a lot easier than it looks. If one is not adept at the use of social media, it takes only a few seconds to learn how. Facebook, Twitter and Instagram have user-friendly interfaces and a wide global network at your reach.
Facebook, in particular, has features that help promote businesses through their Pages. They also have a recurring prompt that “suggests” friends, products, and events that are similar to your business or are near to where you live. If you have the resources, hire a social media manager who keeps track and helps source out content for you to really make an impact in your company.
Invest in Technology
If your business doesn’t already have a website, it would do well to start now. Blogs are a great way to get your name out there and promote your products whilst still retaining a personal touch. There are many platforms for you to use that are free, such as Blogger and WordPress.
Apart from this, it would also do well to have all your employees and business partnerships make use of resources on the Internet. Ideas can be gleaned from websites like Pinterest and Etsy, professional information exchanged through websites like LinkedIn, and even instructional videos from YouTube. Cross-platform integration will always get you far, giving your consumers a more dynamic media experience.
Try “Speed Networking”
A twist to the usual socialising, speed networking is actually quite simple. If you’ve ever heard of the concept of speed dating, then you will surely have an idea of what it entails. This allows you maximising a number of people you exchange contacts with, and the concept is novel enough that, if you feel that someone’s services aren’t for you, there will be no hard feelings left.
Try joining organisations or civic groups that hold regular networking events. You’ll feel more relaxed and at ease when you’re with company that you can trust. Engage and make use of your time wisely, and don’t forget to exchange contact details at the end.
Better Questions Equal Better Networking Results, LEVO.com
Network Your Way to New Business, Visualistan.com