How Can Marketing Your Content Influence Networking Your Business To Others?
Do you want to build a solid network for your business? Of course, you do!
But, if you are struggling to reach out more professional connections, re-evaluate your business networking strategy by integrating a content marketing plan today.
The Problem With Networking
In all good things about networking, there seems to be a slight problem… Are you seeing these mistakes?
You Are A Selfish Networker.
When you do the networking, which comes up in your mind? Is it “how they will be able to help me” or “what can I do to help them”?
If you have seen yourself making a conversation with a person talking more about you and your needs, then you are a selfish networker.
People who join in various networking events or groups are also trying to do the same thing.
Yes, you have a set of goals but business networking is not all about your needs. Perhaps, it is about the other person’s needs. It is about looking for someone where you can fairly apply for your help.
The key to building a connection is offering a value of help. Before you seek help, you must offer first. Offering your support unlocks a valuable connection in a future.
You Wait Too Long To Follow-Up.
Have you experienced making a great conversation with a person and then, you never hear from him again? How about they just waited too long to reach out to you but you forget what your conversation was all about?
That is a bad networking technique. Make sure you do the follow-up after the conversation and refresh them what your conversation is all about.
However, you must also ensure that your conversation is full of meaningful content, just enough to be remembered by them. Content does not only apply in writing, it is also best recommended to public speaking.
You Don’t Keep In Touch.
In reality, most often people only reach out to you when they need something from you. There were also times you do such habit as well.
It is very essential to nurture your network even if you don’t need it. You can even send a simple email message asking how business is going or sharing an article which you think it is interesting.
If you have seen these mistakes, you should re-strategise.
Making Networking Work For You
Are you annoying your prospects?
You may be a powerful networking machine in any networking event passing a bunch of business cards left and right. But, none of those talking is flattering, interesting and informative.
Today, the most effective way to attract a potential contact is not a sales message but rather, a meaningful content.
Content is a Critical Mission
Content marketing is a strategic approach creating valuable contents to attract targeted, relevant and consistent audience.
If you are into writing content, publishing poor quality and jargon leaves you nothing but a waste of time and effort.
This goes the same to networking. If you are not sharing high-quality contents, most probably your audience will leave you behind.
To be successful in content marketing, you must think about the prospects’ attracting cycle and create contents to meet their needs in each phase.
Attract Clients With Content
Content marketing has a sole purpose – to attract prospective clients or connections since majority of them are looking for solutions to the problems they have.
So, you must change your approach from “how to sell” to “how you can help them”.
People are tired of being sold. Thus, if that is your approach, people will absolutely avoid you. But, if you focus on helping them, they will only trust you but they will also offer help to you even if you don’t need it.
Wisdom Guidelines – Getting Started With Content Marketing
A business networking campaign can gather a lot of connections if you integrate it with a good content marketing plan.
Getting started with the right content marketing strategy is also an easy task by considering these simple guidelines.
Know The Interests Of Others And Learn From It
Before attending a business networking event, make a thorough research first. Know the people who are attending the event. Utilising the internet makes your job easier as well. You can also get first-hand information from their colleagues.
It is also recommended to know the recent trends in the industry you are connected with. Learn the latest news and make concise and factual information to it.
Of course, it should be relevant to the event you are attending.
Create Helpful Contents For Questions And Answers
Make a list of questions that are significant to the event. Ensure it is informative, meaningful and helpful as well. This must include overview of a problem, overview of its solution, proof that solution works and call to actions.
If it is you turn to ask questions, always make sure you showed your interests in their answers. If you are being asked, provide a concrete answer.
Good Listening Wins A Reward
Many people think that you need to be a good public speaker to become a successful networker. Well, that is proven wrong.
In fact, introverts are more effective as they are the best listeners in the crowd.
Hence, having the habit of listening carefully wins a reward. Not only that. You can also create and get the right content for your business.
As you might guess, there are plenty of tricks, tips and step-by-step guidelines on how to become a better networker.
Content marketing, for one, is amongst the most efficient tool to convert contacts into connections. The true essence of business networking is to have the capability to help others even if they don’t need it.
Therefore, the key to a successful business networking campaign is the ability to listen. Deliver the right message of the content and attract prospects through content marketing.
How To Get Started With Content Marketing, Brightideas.co