Are you a nervous, first-time entrepreneur? Perhaps a seasoned business owner that wants to reach out to social media users? Are you a blogger looking to increase their web traffic and followers?
If yes, then you have definitely heard – and benefited from – business networking. Self-promotion is not a terrible thing if there is a way that it promotes your product in a positive light. However used to the game you might be, one can always do to improve.
Preparation is the key to a good performance, or so they say. As a representative of your business, it is highly important to note the sort of image that one wants to project whilst making connections in the outside world. If nerves has become an issue, there are several ways to overcome stage fright in the art of business networking.
Research on your industry and its strengths, weaknesses, and current situation. What sort of technology is available that can advance your field? Allow oneself to be in tune with the business. What does your company stand for? What issues matter to your company? Even if it doesn’t come up once you are meeting other business owners, the knowledge that you know yourself thoroughly as a business owner will radiate from further conversations that one might have.
The Sales Pitch
The trick in perfecting your sales pitch is practice. The same goes with selling oneself in the realm of business networking. Even whilst you are in private or social functions, a little schmoozing won’t hurt. Have business cards printed out with your name embossed on it. Suggest services to your friends and family that make use of your products. Brush up on key terms that can be useful. Listen to your Great Aunt Ermintrude’s stories in order to gauge consumer interests.
By becoming in tune with the things that matter to your ideal consumer, you establish having a better relationship with your business as well. Adapting to trends and making it appeal to your target audience will go wonderfully with developing your sales technique.
If they plan to catch up and are genuinely interested in your services, then you can move forward with forging a successful business relationship. The best ones are based on trust, and it may help to leave messages of goodwill to the people you have met and exchanged contacts with. It is crucial that one does this, because some simply forget. It is, after all, only human to do so.
Here is the part that people don’t realise to follow-up is just as important, if not more important, than the networking itself. In networking meetings and events, it can be overwhelming to establish oneself in a sea of faces. This can be easily combated by picking up where you left off, establishing a rapport and calling or leaving a message will do wonders for your recall.
If you can do well to remember these three things, optimising your networking time will get easier the more you get used to it. That way, you can focus on creating lasting connections, and maybe, get yourself a leg up over the competition.
The 30-Day Networking Plan That Will Change Your Life, ClassyCareerGirl.com
2 Things You Must Do Before Networking Events, LEVO.com